INVESTORS, ENTREPRENEURS AND ISRAEL INDUSTRY KEY EXECUTIVES JOIN TOGETHER
January 25th, 2014
On January 22th, we hosted the Selarator MPS is a one day single-track conference joined with Sela and Microsoft R&D directors' summit. Ten Israeli start-ups will compete for "The Best start-up of 2014" award and will get the chance to launch their start-up in front of a leading community.
This crowd based social engine for kid-friendly activities is one of those super convenient tools that parents actually wind up appreciating more than their children. The platform leverages the mass amounts of user generated information to custom recommend activities and events for you and your child based on age, location, time, gender, past preferences and other algorithmic markers. The fascinating thing about the company is that they're currently undergoing a technology pivot. That is, what the user gets will be the same (if not better) but the company is going to be providing it through a far more cost efficient and scalable backend. More on that in a separate post. In the mean time, who wants balloons and ice cream?
These guys are basically an advertising app development and editing platform for non developers. The tool supposedly allows any marketing and advertising exec to create their own Web based ads for Facebook, G+, LinkedIn or whatever. No code is necessary, just touch and drag elements. The company is working with some 15 outlets in Israel and another 20 in the UK. All totaled, a full 2K apps have been developed through the Sticky Tacs platform.
This life simplifying app for food lovers takes online recipes and breaks them down into organized and exportable shopping lists. The one button functionality app and browser add-on has racked up over 26K users and has produced over 500K shopping lists to date. Currently the platform is only available as a Web app or on iOS but the company is looking to push out Android and Windows phone versions in the near future.
A crowdsourced platform for wildlife field based sharing and education, iCollect is the digital manifestation of a new popular educational buzz term known as Citizen Science. Users can upload media (pictures, video etc.) of wildlife scenes and a dedicated algorithm will analyze the picture and can figure out impactful environmental data points such as temperature, water levels, herd behavior; really anything. One interesting application above and beyond the educational is the ability for government municipalities to save tremendous amounts of capital and human bandwidth when determining the viability of certain areas for development and infrastructure.
Designed to be a personal shopping assistant, Shopetti is a universal shopping cart collating all the information of your online shopping spree from multiple consumer websites. The browser extension and mobile app allow you to sort and organize without the the issues of 'one million tabs opened', shopping cart abandonment, multiple passwords and login issues, etc. The company's one button functionality boasts 9 min on-site shopping sessions, a 37% bounce rate and a 60% conversion rate, on average. A pretty good case to make for why they should be the winners of the pitch fest and the NIS 10K prize – which they were. Don't spend it all in one place.
I am sure many of you have heard of Hillel Fuld. For those who have not, Hillel is a tech blogger, start up mentor, and many will say, a marketing guru.
Hillel has become the address for many of Israeli startups looking to launch their product and has been known on occasion to help startups go viral.
In addition Hillel mentors at the Microsoft accelerator as well as the Google launchpad, along with many other accelerators. Hillel is a tech blogger who writes and contributes to various leading publications such as the Huffington Post, Mashable, Gigaom, and business insider.
Finally, Hillel has quite a nice online following with hundreds of thousands of people reading his writing, tens of thousands of followers on twitter, Google plus, and Facebook.
About the talk
By now, we all know we need to be there. We know we can't afford not to be. But do we know where to start, how to approach, and what not to do on the social web when trying to leverage it? It is easier than you think. In fact, there are only two words you need to know when trying to market your brand on the social web...
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